Defined term

Unmeasured vs Zero

Unmeasured is not zero

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Definition

Unmeasured means no answer was collected for a question and model pair; zero means an answer was collected and the brand was absent from it. Rendering the first as the second turns missing evidence into negative evidence.

Why it matters

It corrupts every downstream number quietly. Failed cells counted as zero drag mention rate down, make a healthy month look like a decline, and can trigger alerts about a drop that never happened.

How to measure it

Keep unmeasured as null all the way to the interface and render it as a dash or as "not measured", never as 0%. Report attempted and completed counts side by side so a low completion rate is visible rather than absorbed.

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FAQ

Questions teams ask before they start

Is GEO different from SEO?

They overlap on technical access and content quality, but GEO measures the answer itself — whether the brand is named, recommended and cited — instead of a ranking position.

How often should results be remeasured?

Keep the question set stable and rerun on a fixed cadence, then compare like with like. Changing questions and cadence at the same time makes results incomparable.

Does being cited mean being recommended?

No. A page can be cited as background while a competitor is the one actually recommended. The two are reported separately.

Is this written by AI?

Drafts can be generated, but every published piece goes through human review. Nothing reaches the site automatically.

How does this relate to traditional SEO?

It overlaps but is not the same. Both reward clear, credible content; only one of them is measured by whether a model names you in an answer.

Where do the definitions come from?

From how the measurement actually works in the product, so the vocabulary on the site and the numbers in the workspace mean the same thing.

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