Defined term

Prompt Set

Prompt set / question set

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Definition

A prompt set is the fixed list of buyer questions a brand tracks over time. It is the denominator behind every visibility percentage, which is why changing it silently invalidates the trend it appears on.

Why it matters

Most reported improvements in AI visibility come from a changed question set rather than a changed brand. Adding easier questions raises the average without anything getting better.

How to measure it

Version the set. When you add or remove questions, either restate the history on the new set or mark the break in the trend; never compare across a silent change.

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FAQ

Questions teams ask before they start

Is GEO different from SEO?

They overlap on technical access and content quality, but GEO measures the answer itself — whether the brand is named, recommended and cited — instead of a ranking position.

How often should results be remeasured?

Keep the question set stable and rerun on a fixed cadence, then compare like with like. Changing questions and cadence at the same time makes results incomparable.

Does being cited mean being recommended?

No. A page can be cited as background while a competitor is the one actually recommended. The two are reported separately.

Is this written by AI?

Drafts can be generated, but every published piece goes through human review. Nothing reaches the site automatically.

How does this relate to traditional SEO?

It overlaps but is not the same. Both reward clear, credible content; only one of them is measured by whether a model names you in an answer.

Where do the definitions come from?

From how the measurement actually works in the product, so the vocabulary on the site and the numbers in the workspace mean the same thing.

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