Defined term

Measurement Methodology

Methodology version

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Definition

A measurement methodology is the fixed set of choices behind a visibility number: which engines, which question set, whether web search is on, and what counts as a mention. Changing any of them changes the ruler, not the thing being measured.

Why it matters

In one real case, enabling web search moved a site's mention rate from 3% to 13% while the site itself did nothing. Presented as a trend, that is an internal change sold to a customer as their own improvement.

How to measure it

Stamp every stored run with a methodology version and refuse to compare runs across versions. Show the version in the interface so a break in the line has a visible reason.

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FAQ

Questions teams ask before they start

Is GEO different from SEO?

They overlap on technical access and content quality, but GEO measures the answer itself — whether the brand is named, recommended and cited — instead of a ranking position.

How often should results be remeasured?

Keep the question set stable and rerun on a fixed cadence, then compare like with like. Changing questions and cadence at the same time makes results incomparable.

Does being cited mean being recommended?

No. A page can be cited as background while a competitor is the one actually recommended. The two are reported separately.

Is this written by AI?

Drafts can be generated, but every published piece goes through human review. Nothing reaches the site automatically.

How does this relate to traditional SEO?

It overlaps but is not the same. Both reward clear, credible content; only one of them is measured by whether a model names you in an answer.

Where do the definitions come from?

From how the measurement actually works in the product, so the vocabulary on the site and the numbers in the workspace mean the same thing.

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