Defined term

Buyer Question

Buyer question / prompt

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Definition

A buyer question is a complete, natural question a real buyer would type into an assistant, such as which option suits a stated situation. It is the unit of measurement in GEO, and it is not a keyword: keywords are fragments, buyer questions are sentences with a situation in them.

Why it matters

Assistants answer situations, not fragments. A question that carries a budget, a constraint or a use case produces a different set of named brands than the bare category term does.

How to measure it

Keep a fixed set across runs so results are comparable, and record intent for each question so you can see whether you are absent everywhere or only at the purchase end.

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FAQ

Questions teams ask before they start

Is GEO different from SEO?

They overlap on technical access and content quality, but GEO measures the answer itself — whether the brand is named, recommended and cited — instead of a ranking position.

How often should results be remeasured?

Keep the question set stable and rerun on a fixed cadence, then compare like with like. Changing questions and cadence at the same time makes results incomparable.

Does being cited mean being recommended?

No. A page can be cited as background while a competitor is the one actually recommended. The two are reported separately.

Is this written by AI?

Drafts can be generated, but every published piece goes through human review. Nothing reaches the site automatically.

How does this relate to traditional SEO?

It overlaps but is not the same. Both reward clear, credible content; only one of them is measured by whether a model names you in an answer.

Where do the definitions come from?

From how the measurement actually works in the product, so the vocabulary on the site and the numbers in the workspace mean the same thing.

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