Defined term

Buyer Intent

Buyer intent

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Definition

Buyer intent is what the person asking is trying to decide: understand a category, compare options, judge whether something is worth it, verify trust, or choose what to buy now. In GEO it is attached to each tracked question so results can be read by decision stage.

Why it matters

Being named in research questions and absent from purchase questions is a different problem, with a different fix, than the reverse. A single overall percentage cannot tell the two apart.

How to measure it

Report mention rate grouped by intent, not just overall, and look at the purchase and comparison groups first, since those are the questions closest to revenue.

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FAQ

Questions teams ask before they start

Is GEO different from SEO?

They overlap on technical access and content quality, but GEO measures the answer itself — whether the brand is named, recommended and cited — instead of a ranking position.

How often should results be remeasured?

Keep the question set stable and rerun on a fixed cadence, then compare like with like. Changing questions and cadence at the same time makes results incomparable.

Does being cited mean being recommended?

No. A page can be cited as background while a competitor is the one actually recommended. The two are reported separately.

Is this written by AI?

Drafts can be generated, but every published piece goes through human review. Nothing reaches the site automatically.

How does this relate to traditional SEO?

It overlaps but is not the same. Both reward clear, credible content; only one of them is measured by whether a model names you in an answer.

Where do the definitions come from?

From how the measurement actually works in the product, so the vocabulary on the site and the numbers in the workspace mean the same thing.

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