Defined term

Share of Voice

Share of voice in AI answers

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Definition

Share of voice is a brand's portion of all brand mentions across a fixed set of answers. It only holds if every brand the answers named is counted the same way, including brands that were never on your competitor list.

Why it matters

Asymmetric counting is the most common way this metric lies. If your brand is matched generously and competitors only when they appear on a fixed list, your share is inflated by construction and the report will look encouraging while nothing has improved.

How to measure it

Extract every brand named in each answer, normalise spelling variants to one entity, then divide. Report the total number of distinct brands alongside the share: being 1% of 117 brands is a different situation from 1% of 5.

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FAQ

Questions teams ask before they start

Is GEO different from SEO?

They overlap on technical access and content quality, but GEO measures the answer itself — whether the brand is named, recommended and cited — instead of a ranking position.

How often should results be remeasured?

Keep the question set stable and rerun on a fixed cadence, then compare like with like. Changing questions and cadence at the same time makes results incomparable.

Does being cited mean being recommended?

No. A page can be cited as background while a competitor is the one actually recommended. The two are reported separately.

Is this written by AI?

Drafts can be generated, but every published piece goes through human review. Nothing reaches the site automatically.

How does this relate to traditional SEO?

It overlaps but is not the same. Both reward clear, credible content; only one of them is measured by whether a model names you in an answer.

Where do the definitions come from?

From how the measurement actually works in the product, so the vocabulary on the site and the numbers in the workspace mean the same thing.

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