Defined term

Sentiment

Sentiment in AI answers

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Definition

Sentiment is how favourably an answer describes a brand when it names it: recommended without reservation, mentioned with a caveat, or named as the option to avoid. It is separate from whether the brand was named at all.

Why it matters

A rising mention rate with negative sentiment is a worsening situation that a visibility dashboard will report as progress.

How to measure it

Judge it from the full answer rather than a short excerpt, and leave it null when the answer is neutral or the judgement is uncertain instead of forcing a label.

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FAQ

Questions teams ask before they start

Is GEO different from SEO?

They overlap on technical access and content quality, but GEO measures the answer itself — whether the brand is named, recommended and cited — instead of a ranking position.

How often should results be remeasured?

Keep the question set stable and rerun on a fixed cadence, then compare like with like. Changing questions and cadence at the same time makes results incomparable.

Does being cited mean being recommended?

No. A page can be cited as background while a competitor is the one actually recommended. The two are reported separately.

Is this written by AI?

Drafts can be generated, but every published piece goes through human review. Nothing reaches the site automatically.

How does this relate to traditional SEO?

It overlaps but is not the same. Both reward clear, credible content; only one of them is measured by whether a model names you in an answer.

Where do the definitions come from?

From how the measurement actually works in the product, so the vocabulary on the site and the numbers in the workspace mean the same thing.

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