Defined term

llms.txt

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Definition

A root-level content index file aimed at large models (emerging standard).

Why it matters

Treated as an aid it costs an hour and can only help. Treated as a switch that makes a brand visible it wastes attention that belongs on crawlability, structured facts and third-party sources.

How to measure it

Validate that it exists, starts with an H1, groups links into sections and uses markdown links instead of bare URLs. Then confirm every page it points at is itself crawlable, since a file pointing at blocked pages helps nobody.

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FAQ

Questions teams ask before they start

Is GEO different from SEO?

They overlap on technical access and content quality, but GEO measures the answer itself — whether the brand is named, recommended and cited — instead of a ranking position.

How often should results be remeasured?

Keep the question set stable and rerun on a fixed cadence, then compare like with like. Changing questions and cadence at the same time makes results incomparable.

Does being cited mean being recommended?

No. A page can be cited as background while a competitor is the one actually recommended. The two are reported separately.

Is this written by AI?

Drafts can be generated, but every published piece goes through human review. Nothing reaches the site automatically.

How does this relate to traditional SEO?

It overlaps but is not the same. Both reward clear, credible content; only one of them is measured by whether a model names you in an answer.

Where do the definitions come from?

From how the measurement actually works in the product, so the vocabulary on the site and the numbers in the workspace mean the same thing.

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