Defined term

FAQ Schema

FAQPage schema

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Definition

FAQ schema is FAQPage structured data that marks a set of questions and their answers on a page. It gives an answer engine a pre-segmented, question-shaped block instead of asking it to infer where an answer begins and ends.

Why it matters

The questions buyers ask assistants are literal questions, and a page that already contains those questions as headings with short answers underneath is the easiest thing to quote.

How to measure it

Check that the marked-up questions match visible headings on the page and that each answer is complete on its own. Marking up questions nobody asks adds nothing.

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FAQ

Questions teams ask before they start

Is GEO different from SEO?

They overlap on technical access and content quality, but GEO measures the answer itself — whether the brand is named, recommended and cited — instead of a ranking position.

How often should results be remeasured?

Keep the question set stable and rerun on a fixed cadence, then compare like with like. Changing questions and cadence at the same time makes results incomparable.

Does being cited mean being recommended?

No. A page can be cited as background while a competitor is the one actually recommended. The two are reported separately.

Is this written by AI?

Drafts can be generated, but every published piece goes through human review. Nothing reaches the site automatically.

How does this relate to traditional SEO?

It overlaps but is not the same. Both reward clear, credible content; only one of them is measured by whether a model names you in an answer.

Where do the definitions come from?

From how the measurement actually works in the product, so the vocabulary on the site and the numbers in the workspace mean the same thing.

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