GEO Glossary

The core terms of Generative Engine Optimization — clearly defined, easy to understand and cite.

Getting a brand mentioned, cited and recommended in AI generative answers.

An AI system that replaces lists of links with generative answers.

The degree to which a brand is mentioned and cited in AI answers.

The share of citation sources in relevant AI answers that belong to your pages/domain.

Crawlers that fetch web content, e.g. GPTBot, PerplexityBot, ClaudeBot. Allowing them is a prerequisite for being cited.

A root-level content index file aimed at large models (emerging standard).

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