Semrush AI Visibility Toolkit vs SE Visible
Semrush AI Visibility Toolkit and SE Visible compared on AI engine coverage, starting price, refresh cadence, citation tracking and who each is built for, using only facts published on each vendor's site.
Semrush AI Visibility Toolkit vs SE Visible, with InsightWonder for reference
| Semrush AI Visibility Toolkit | SE Visible | InsightWonder | |
|---|---|---|---|
| Product type | AI module in a wider suite | Built for AI answers | Built for AI answers |
| Starting price | From $99/mo | From $99/mo | From $39/mo |
| Pricing model | Per brand / domain plan | Per brand / domain plan | Per brand / domain plan |
| Free plan or trial | Free trial | Free trial | Free trial |
| Data refresh | Daily | Daily | Monthly by default; rerun on demand |
| Engines tracked | 3 | 5 | 5 |
| AI engines named on the vendor site | |||
| ChatGPT | ✓ | ✓ | ✓ |
| Perplexity | ✓ | ✓ | ✓ |
| Gemini | ✓ | ✓ | ✓ |
| Google AI Overviews | — | ✓ | — |
| Google AI Mode | — | ✓ | — |
| Claude | — | — | ✓ |
| Microsoft Copilot | — | — | — |
| Grok | — | — | ✓ |
| Meta AI | — | — | — |
| DeepSeek | — | — | — |
| Capabilities | |||
| URL-level citation tracking | n/p | ✓ | ✓ |
| Competitor share of voice | n/p | ✓ | ✓ |
| Content generation | n/p | n/p | ✓ |
| Distribution / publishing | n/p | n/p | ✓ |
| Multi-language / markets | n/p | ✓ | ✓ |
| Agency / multi-brand workspaces | n/p | ✓ | — |
| API access | — | ✓ | — |
| Built for | SMB · Mid-market · Agencies · Enterprise | SMB · Mid-market · Agencies | SMB · Mid-market |
| Best for | Existing Semrush customers who want a first look at AI visibility without changing their stack. | SEO teams in Europe or North America that want high prompt volume and Google AI coverage at a mid price. | Brands, DTC stores and content teams that want AI visibility measurement tied directly to what gets published next. |
✓ stated on the vendor site · — not offered or not listed · n/p not published, so we do not guess · Facts verified 2026-09-07
Where Semrush AI Visibility Toolkit is stronger, and where SE Visible is
Both lists are written from published product pages. If a limitation here is out of date, tell us and we will correct it.
Semrush AI Visibility Toolkit
- Lives inside Semrush, so teams already paying for SEO tooling get AI visibility without a new vendor.
- AI competitor analysis, prompt research, sentiment and an AI-readiness site audit are listed on the pricing page.
- Seven-day free trial.
- $99/mo per domain, billed annually, with 25 custom prompts and one user; extra users from $45/mo.
- Only ChatGPT, Gemini, Perplexity and an unspecified "Google AI" are listed; no Claude, Grok or Copilot.
- Citation-level tracking and share of voice are not described on the pricing page; API only via Enterprise.
SE Visible
- Generous prompt volume for the price: Basic $99/mo includes 200 prompts and 3 projects.
- Covers both Google AI Overviews and AI Mode; ten-day free trial.
- Backed by SE Ranking's decade of SEO tooling.
- Claude is listed as coming soon; no Grok, Copilot or DeepSeek.
- Languages limited to EN / FR / DE / NL / ES and seven countries.
- Annual pricing is shown only as "save 20%" without exact figures.
Related comparisons
Semrush AI Visibility Toolkit alternatives
Existing Semrush customers who want a first look at AI visibility without changing their stack.
See alternativesSE Visible alternatives
SEO teams in Europe or North America that want high prompt volume and Google AI coverage at a mid price.
See alternativesInsightWonder vs Semrush AI Visibility Toolkit
Head-to-head on engines, pricing, citations and what happens after measurement.
Open the comparisonInsightWonder vs SE Visible
Head-to-head on engines, pricing, citations and what happens after measurement.
Open the comparisonQuestions teams ask before they start
Semrush AI Visibility Toolkit vs SE Visible: which is cheaper?
Both list the same starting price ($99/mo).
Which tracks more AI engines, Semrush AI Visibility Toolkit or SE Visible?
Semrush AI Visibility Toolkit names 3 engines (ChatGPT, Perplexity, Gemini); SE Visible names 5 (ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode). Only engines written on each vendor's own site are counted.
Who is Semrush AI Visibility Toolkit for, and who is SE Visible for?
Semrush AI Visibility Toolkit: Existing Semrush customers who want a first look at AI visibility without changing their stack. SE Visible: SEO teams in Europe or North America that want high prompt volume and Google AI coverage at a mid price.
How does InsightWonder differ from Semrush AI Visibility Toolkit and SE Visible?
InsightWonder starts at $39/mo and pairs measurement with content generation and draft-first distribution, so a missed question turns into a published fix. It covers ChatGPT, Perplexity, Gemini, Claude, Grok but not Google AI Overviews or Copilot, and runs monthly by default. Teams that need daily data across Google's AI surfaces should look at Semrush AI Visibility Toolkit or SE Visible first.
How this page was built
Every cell in the table comes from a page on the vendor's own site, opened on the verification date shown. Third-party sources are labelled. Fields a vendor does not publish are marked "not published" rather than guessed. Prices are list prices in USD per month and change; the vendor's pricing page is always the authority.
- An add-on to Semrush rather than a standalone company.
- Semrush AI pricing
- Semrush AI SEO
- Built by SE Ranking; claims 100M+ AI answers processed monthly.
- SE Visible pricing
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