InsightWonder vs Frase
InsightWonder and Frase compared on AI engine coverage, starting price, refresh cadence, citation tracking and who each is built for, using only facts published on each vendor's site.
InsightWonder vs Frase
| InsightWonder | Frase | |
|---|---|---|
| Product type | Built for AI answers | AI module in a wider suite |
| Starting price | From $39/mo | From $49/mo |
| Pricing model | Per brand / domain plan | Per brand / domain plan |
| Free plan or trial | Free trial | Free trial |
| Data refresh | Monthly by default; rerun on demand | Daily |
| Engines tracked | 5 | 4 |
| AI engines named on the vendor site | ||
| ChatGPT | ✓ | ✓ |
| Perplexity | ✓ | ✓ |
| Gemini | ✓ | ✓ |
| Google AI Overviews | — | — |
| Google AI Mode | — | — |
| Claude | ✓ | ✓ |
| Microsoft Copilot | — | — |
| Grok | ✓ | — |
| Meta AI | — | — |
| DeepSeek | — | — |
| Capabilities | ||
| URL-level citation tracking | ✓ | ✓ |
| Competitor share of voice | ✓ | n/p |
| Content generation | ✓ | ✓ |
| Distribution / publishing | ✓ | ✓ |
| Multi-language / markets | ✓ | ✓ |
| Agency / multi-brand workspaces | — | n/p |
| API access | — | ✓ |
| Built for | SMB · Mid-market | SMB · Mid-market · Agencies |
| Best for | Brands, DTC stores and content teams that want AI visibility measurement tied directly to what gets published next. | Small content teams that want AI-search tracking bundled with the writing workflow rather than a standalone monitor. |
✓ stated on the vendor site · — not offered or not listed · n/p not published, so we do not guess · Facts verified 2026-09-09
Where InsightWonder is stronger, and where Frase is
Both lists are written from published product pages. If a limitation here is out of date, tell us and we will correct it.
InsightWonder
- Measurement, content and distribution in one loop: a missed question becomes a draft and a placement, not just a chart.
- Citations come only from markers inside the actual answer, never from the retrieval candidate pool, so counts are not inflated.
- Unmeasured is never shown as 0%, and brand-named questions are excluded from visibility scoring.
- Bilingual product (English and Chinese) with a Shopify app for in-store fixes.
- Does not track Google AI Overviews, AI Mode or Microsoft Copilot yet.
- Default cadence is monthly rather than daily; daily tracking costs more answer runs.
- No agency or multi-client workspace and no public API.
Frase
- AI visibility is included at the entry tier rather than sold as an upgrade.
- Publishes directly to WordPress, Webflow, Sanity and Wix, so measurement and publishing sit in one place.
- Writes natively in 70+ languages, with an MCP server, CLI and API.
- The entry tier is capped at one seat, one site and ten articles a month.
- Engine coverage is narrower than the pure-play trackers; Copilot, Grok, DeepSeek and Meta AI are not named.
- Competitor share of voice is not stated on the public site.
Questions teams ask before they start
InsightWonder vs Frase: which is cheaper?
InsightWonder starts lower ($39/mo vs $49/mo). Starting tiers differ in prompt limits and engines, so compare what each tier includes, not only the price.
Which tracks more AI engines, InsightWonder or Frase?
InsightWonder names 5 engines (ChatGPT, Perplexity, Gemini, Claude, Grok); Frase names 4 (ChatGPT, Perplexity, Gemini, Claude). Only engines written on each vendor's own site are counted.
Who is InsightWonder for, and who is Frase for?
InsightWonder: Brands, DTC stores and content teams that want AI visibility measurement tied directly to what gets published next. Frase: Small content teams that want AI-search tracking bundled with the writing workflow rather than a standalone monitor.
How this page was built
Every cell in the table comes from a page on the vendor's own site, opened on the verification date shown. Third-party sources are labelled. Fields a vendor does not publish are marked "not published" rather than guessed. Prices are list prices in USD per month and change; the vendor's pricing page is always the authority.
Turn AI visibility into a repeatable growth system.
Create a project, confirm your market and start measuring the questions that matter.